This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms’ marketing and promotional efforts and to restrict youth access to tobacco.
Part I: Introduction
Part II: Perceptions of Risk by Adolescents and Adults
- Chapter 3: What do Young People Think they Know about the Risks of Smoking?
- Chapter 4: The Role of Perceived Risk in Starting and Stopping Smoking
- Chapter 5: Smokers' Recognition of their Vulnerability to Harm
- Chapter 6: Cigarette Smokers: Rational Actors or Rational Fools?
Part III: Media Influence on Smoking
Part IV: Addiction
- Chapter 8: The Nature of Nicotine Addiction
- Chapter 9: A Visceral Account of Addiction
- Chapter 10: The Catch-22 of Smoking and Quitting
Part V: Legal and Policy Perspectives