Celebrity Culture explores the ways in which celebrities are ‘manufactured’, how they establish their hold on the public imagination, and how social responses enable them to be what they are. Celebrity culture is marked by three main responses: adulation, identification, and emulation. The book proposes that these responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture is something that must be studied as a consequence of new forms of media representation and mass culture.

With Stars in Our Eyes: Consuming Celebrity

With stars in our eyes: Consuming celebrity

I am crazy about Salman Khan … my request is to please give us an exclusive interview with Sallu bhai1

Please feature either of them [Hrithik, Kareena] in Classic Shots …2

Please feature Emraan Hashmi in Classic Shots. We love the serial kisser…3

Letters such as the above are staple fare in film magazines. They constitute an integral component of celebrity ecology because they demonstrate how celebrities are consumed. Sepia-tinted photographs of film and sports stars stuck inside autorickshaws and taxis. Star calendars and glossy pin-ups for walls. Hand-waving, screaming crowds at celebrity stage shows.

In 2001 the Amitabh Bachchan Fan Association in Kolkata carried out a day-long puja prior to selecting a plot to ...

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