Celebrity Culture explores the ways in which celebrities are ‘manufactured’, how they establish their hold on the public imagination, and how social responses enable them to be what they are. Celebrity culture is marked by three main responses: adulation, identification, and emulation. The book proposes that these responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture is something that must be studied as a consequence of new forms of media representation and mass culture.
Chapter 3: Star Power: The Celebrity as Spectacle
Star Power: The Celebrity as Spectacle
We have many wonderful events taking place across London throughout the three month duration of India Now and the world premiere of Chak De India will undoubtedly be one of the biggest and most exciting. It is a great honour for London to host this launch event for a film, which, like so many Bollywood blockbusters, will touch the hearts and minds of millions across the world.
One way of understanding the production of a celebrity is to classify her or him as a spectacle that focuses an individual or collective abstract desire, a process that Chris Rojek terms ...