Celebrity Culture explores the ways in which celebrities are ‘manufactured’, how they establish their hold on the public imagination, and how social responses enable them to be what they are. Celebrity culture is marked by three main responses: adulation, identification, and emulation. The book proposes that these responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture is something that must be studied as a consequence of new forms of media representation and mass culture.
Chapter 1: Who Wants to Be a Celebrity?
Who Wants to Be a Celebrity?
We live in a culture of celebrity. From P3Ps to endorsements, from movie stars to television personalities, from comic book celebrities to notorious scamsters. Celebrities, one might say, are everywhere.1 They haunt the news reports, occupy prime time television, sizzle on multiplex screens and stare at you inside autorickshaws and hair cutting salons. They sell products, events and services. Even when they deny, or especially when they do, that they are celebrities and disparage P3 culture, as the poet Imtiaz Dharker and her daughter, actress Ayesha Dharker, did recently in The Hindu, they attract attention as celebrities!2 Some spread AIDS awareness or work for the homeless; other celebrity scamsters make millions by bending the ...