- Subject index
“Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore's lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away.”
—William J. Banach, CEO
Banach, Banach & Cassidy
An on-the-job public relations and communications partner for everyone working in schools!
As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily.
Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school's PR ...