“Despite, or perhaps because of, its brevity (98 pages plus references) this is a very useful compendium of programmes proven to be effective. I commend it to all those who wish to move away from the individual case referral.” --Ewen Rennie in BPS Division of Educational & Clinical

Program Diffusion

Program diffusion

In terms of major public health benefits, it does not matter much if research suggests that a program is effective if others will not use that program. This chapter focuses on some of the issues related to program diffusion, or the spread of information about innovations (new programs) and the subsequent actions taken by the recipients of such information.

Program diffusion can be divided into four phases: dissemination, adoption, implementation, and maintenance. In brief, dissemination involves the informing of schools about the existence and operation of new programs; adoption is the phase in which a school decides to try a new program; implementation takes place when the program is actually conducted, and may be done well or poorly; and maintenance is the phase ...

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