Summary
Contents
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.
Advertising Ethics
Advertising Ethics
In a modern capitalist society, ads are ubiquitous; criticisms of advertising are nearly as common. Some ethical criticisms concern advertising as a social practice, while others attack specific ads or advertising practices. Central to ethical criticisms are concerns that ads subvert rational decision making and threaten human autonomy by creating needs, by creating false needs, by developing one-sided narrowly focused needs that can only be satisfied by buying material products and services, and/or by appealing to genuine and deeply rooted human needs in a manipulative way. A second sort of criticism is that ads harm human welfare by keeping everyone dissatisfied. At a minimum, ads try to make us dissatisfied with not currently having the product, but many ads also aim at ...