This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.
Public Relations Ethics
The ethical issues of public relations arise because public relations is not just a set of techniques to disseminate information. There is always a perceptual objective to be achieved, and ethical dilemmas abound in how that objective is achieved.
Codes of ethics exist within the public relations profession at various levels—in trade associations (The Public Relations Society of America, The Council of Public Relations Firms, the International Association of Business Communicators, etc.), in public relations agencies, and within the public relations departments of companies. Except in the specialized area of government relations, there are few laws that govern how public relations professionals go about their objective of persuasion. Enforcement of codes is sporadic, and sanctions are few. The codes that exist ...