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This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.


Reciprocity is a pattern of mutually contingent exchange of gratifications, or tit for tat. Reciprocity can be shown to be one of the universal aspects of moral codes all around the world and has been argued to be the key for social stability. Reciprocal social mores range from mutual gift exchange to rules of hospitality. As a normative concept, reciprocity typically focuses on an individual's or an organization's return of fitting and proportional benefits for benefits bestowed by others. The return of harm for harm (which we usually call “retribution”) tends to be a more controversial aspect of reciprocity. In addition, it is important to note that, because its core element is an exchange, reciprocity is not synonymous with the Golden Rule: Do unto ...

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