The study of argumentation has primarily focused on logical and dialectical approaches, with minimal attention given to the rhetorical facets of argument. Rhetorical Argumentation: Principles of Theory and Practice approaches argumentation from a rhetorical point of view and demonstrates how logical and dialectical considerations depend on the rhetorical features of the argumentative situation. Throughout this text, author Christopher W. Tindale identifies how argumentation as a communicative practice can best be understood by its rhetorical features.  

Developing the Universal Audience

Developing the universal audience

Introduction: Why the Universal Audience Fails

As a principle of universalization, a universal audience provides shared standards of agreement by which to measure argumentation. It provides the details of what is “reasonable” in any particular case. The task of this chapter will be to explore how this works and is to be understood. To this end, I will first consider some of the more intransigent problems associated with Perelman and Olbrechts-Tyteca's universal audience, before turning to some recent readings of the concept to determine whether those problems have been adequately addressed. The remainder of the chapter will aim to complete that task by developing the idea of the universal audience and suggesting how it can be applied in argument ...

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