Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

The Implied Audience in Soap Opera Production: Everyday Rhetorical Strategies among Television Professionals

The Implied Audience in Soap Opera Production: Everyday Rhetorical Strategies among Television Professionals

The implied audience in soap opera production: Everyday rhetorical strategies among television professionals
JohnTulloch

In his Introduction to this book, Pertti Alasuutari emphasizes that ‘third generation’ reception studies needs, on the one hand, to move past an ‘obsession’ with the ‘determinate moments’ of encoding/decoding that characterized Stuart Hall's important ‘first generation’ work, and, on the other hand, to broaden the emphasis on the audience's ‘everyday’ of ‘second generation’ ‘active audience’ studies. ‘Third generation’ reception analysis should be

interested in the discourses within which we conceive of our roles as the public and the audience, and how notions of programmes-with-an-audience or messages-with-an-audience are inscribed in both media messages and assessments about news events and about what ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles