Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

Cultural Images of the Media

Cultural Images of the Media

Cultural images of the media

The tragic death of Princess Diana in a car crash after being followed by photographers in Paris, on 30 August 1997, invoked questions about the way in which we habitually conceive of the media in everyday life. Throughout the world, people were furious at the photographers, who, by hunting pictures of Diana with her boyfriend Dodi Al Fayed, were commonly thought to be partly responsible for the fatal accident. We read or heard about that anger from the media, often also expressed by representatives of the media themselves. The media were self-reflective of their own role and position. Soon two camps were constructed: self-identified quality papers put the blame on the ‘yellow press’. In many commentaries ...

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