Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

Media Figures in Identity Construction

Media Figures in Identity Construction

Media figures in identity construction

When I took my first newspaper subscription (a typical Dutch rite de passage), I chose one of our two ‘quality newspapers’. I decided against the obvious choice, the left-wing Volkskrant and chose instead the far more conservative NRC. The NRC – a Times-like newspaper – I felt could be trusted to give the most reliable information on how the British Royal Family at that time was managing its relational crises. The scandal of all those royal marriages going wrong I savoured all the more by reading about them on NRC's international news page. Of course, the price for my involvement in the discourse of quality news production was that there was relatively little to read, especially preceding ...

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