The recent widespread rejection of conventional theory and method has led to the evolution of different ways of gathering and analyzing data. This accessible textbook introduces key research methods that challenge psychology's traditional preoccupation with `scientific' experiments. The book provides a well-structured guide to methods, containing a range of qualitative approaches (for example, semi-structured interviews, grounded theory, discourse analysis) alongside a reworking of quantitative methods to suit contemporary psychological research. A number of chapters are also explicitly concerned with research as a dynamic interactive process. The internationally respected contributors steer the reader through the main stag
The area of discourse theory and discourse analysis includes a number of theoretical traditions, not always in harmony with one another. In the last decade we have been attempting to forge a coherent theoretical and analytic programme of discourse-oriented research by drawing critically and selectively on linguistic philosophy, rhetoric, ethnomethodology and conversation analysis, poststructuralism and developments in sociology of scientific knowledge. The most developed statements of this position appear in three books. Potter and Wetherell (1987) overviews the intellectual roots of a discourse approach and introduces its virtues and general principles through topics in social psychology such as attitudes, the self and social representations. Edwards and Potter (1992) focuses specifically on the contrast between cognitive and discursive approaches to psychological phenomena such ...