The recent widespread rejection of conventional theory and method has led to the evolution of different ways of gathering and analyzing data. This accessible textbook introduces key research methods that challenge psychology's traditional preoccupation with `scientific' experiments. The book provides a well-structured guide to methods, containing a range of qualitative approaches (for example, semi-structured interviews, grounded theory, discourse analysis) alongside a reworking of quantitative methods to suit contemporary psychological research. A number of chapters are also explicitly concerned with research as a dynamic interactive process. The internationally respected contributors steer the reader through the main stag

Grounded Theory

Grounded theory

This chapter addresses the question that most beginning qualitative researchers ask: ‘How can I gather good data and then what should I do with them?’ Starting out on a qualitative research project is an exciting challenge but can be a daunting venture. You can learn to do good qualitative research. Sometimes students and professional social scientists alike believe that an insightful qualitative study only results from the researcher's extraordinary talents. They are wrong. Good qualitative research results from hard work and systematic approaches. That means gathering enough data, synthesizing them and making analytic sense of them.

Grounded theory methods provide a set of strategies for conducting rigorous qualitative research. These methods make the strategies of gifted qualitative researchers explicit and available to any ...

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