The recent widespread rejection of conventional theory and method has led to the evolution of different ways of gathering and analyzing data. This accessible textbook introduces key research methods that challenge psychology's traditional preoccupation with `scientific' experiments. The book provides a well-structured guide to methods, containing a range of qualitative approaches (for example, semi-structured interviews, grounded theory, discourse analysis) alongside a reworking of quantitative methods to suit contemporary psychological research. A number of chapters are also explicitly concerned with research as a dynamic interactive process. The internationally respected contributors steer the reader through the main stag

Q Methodology

Q methodology
Rex StaintonRogers

The Approach

It may seem perverse under the general title Rethinking Method? in Psychology to present an approach which, in its roots, is the best part of 60 years old (Stephenson, 1935a, 1935b)! However, perversion (‘opposition to what is expected or accepted’; Merck, 1993) was, and still remains, exactly what Q methodology promotes. Stephenson, in other words, produced a classic heresy – one which, all through its academic life, has troubled and distressed mainstream thinking (cf. Brown, 1980; Stainton Rogers, 1991). It is a story that is important to a grasp of Q as a contemporary alternative methodology and will be given in brief before turning to the procedure per se. There is a further important reason for some contextualization. Q methodology ...

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