Summary
Contents
Subject index
‘This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing’ - Journal of Marketing Management
This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field.
It's a Matter of Time: The Significance of the Women's Market in Consumption
It's a Matter of Time: The Significance of the Women's Market in Consumption
After generations of stability and steady growth, economic deregulation and political reregulation has stimulated the financial services sector to break from its complacent past. Banks, building societies and insurance companies have therefore begun to diversify, compete strategically and adopt the modem management methods and techniques of their manufacturing peers. Amongst these, marketing management techniques such as product differentiation and market segmentation have taken a high profile, particularly in the fee earning sphere of insurance-related products and sales within bancassurance operations (Knights et al., 1994). Alongside these changes, a number of companies have identified women as a market segment ...
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