George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis. The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically

McDonaldized Culture: The End of Communication?

McDonaldized Culture: The End of Communication?

McDonaldized culture: The end of communication?
RichardMünch

With the development of a world-wide culture in the process of globalization, the critique of contemporary culture links the triumph of the culture of entertainment with the end of authentic culture. This prognosis, however, tells us only half of the truth. What we can observe is a simultaneous growth in the culture of entertainment and authentic culture, whose mutual linkage takes the place of the antagonism of classic middle-class orthodoxy and the avant-garde. Instead of clearly identifiable, successive styles in revolutionary breakthroughs, we see the increasingly faster change in the cycles of popular culture. Global and local culture are mutually linked to each other in a comprehensive cultural market. Urban middle-class culture disintegrates and ...

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