George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis. The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically

Rich Food: McDonald's and Modern Life

Rich Food: McDonald's and Modern Life

Rich food: McDonald's and modern life

the degree of slowness is directly proportional to the intensity of memory; the degree of speed is directly proportional to the intensity of forgetting.

(Kundera, 1996: 39)

The process of becoming modern has to a large extent been synonymous with the systematic ordering of knowledge. Modernity has come to be associated with the achievements of scientific rationality and a sense of control exerted against confusion, contestation and ambiguity. From such a perspective, a better world is achieved through technical virtuosity. Technology has supposedly been the best means for freeing us from tricks of nature, the effects of chance and metaphysical circumstance. Much modern social thought has privileged the technical, making it a metaphor of a utopian ...

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