George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis. The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically

Theorizing/Resisting McDonaldization: A Multiperspectivist Approach

Theorizing/Resisting McDonaldization: A Multiperspectivist Approach

Theorizing/resisting McDonaldization: A multiperspectivist approach

George Ritzer's The McDonaldization of Society has generated an unprecedented number of sales and amount of scholarly interest, as demonstrated by highly impressive sales figures, new editions of the book, and the growing critical literature dedicated to the phenomenon of which this book is a part (see also Alfino et al., 1998; Kincheloe and Shelton, forthcoming). Ritzer's popularization of Max Weber's theory of rationalization and its application to a study of the processes of McDonaldization presents a concrete example of applied social analysis which clarifies important developments in the present moment, calling attention to their costs and benefits, their positive and negative sides. The widespread reception – and the controversy it has evoked – suggests that ...

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