George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis. The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically

Resisting McDonaldization: Theory, Process and Critique

Resisting McDonaldization: Theory, Process and Critique

Resisting mcdonaldization: Theory, process and critique

The signs of corporate life, the symbols, services and commodities associated with large multinational corporations, are intruding into an ever-increasing number of areas of more and more people's lives. For example, Coca-Cola, McDonald's and Nike are probably known to most inhabitants of our planet, and Pepsi-Cola, Burger King and Reebok cannot be far behind. An increasing proportion of what we drink, eat, wear and come to want is currently provided, and is likely to be provided in the future, by global corporations competing to expand the market for their goods and services. Furthermore, with the extension of market principles to more and more areas of economic activity, how large commercial corporations rationalize the organization ...

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