George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis. The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically
- Chapter 1: Resisting McDonaldization: Theory, Process and Critique
- Chapter 2: Golden Arches and Iron Cages: McDonaldization and the Poverty of Cultural Pessimism at the End of the Twentieth Century
- Chapter 3: Have You Had Your Theory Today?
- Chapter 4: McDonaldization Enframed
- Chapter 5: Rich Food: McDonald's and Modern Life
- Chapter 6: McCitizens: Risk, Coolness and Irony in Contemporary Politics
- Chapter 7: Theme Parks and McDonaldization
- Chapter 8: The McDonaldization of Sport and Leisure
- Chapter 9: McDonaldized Culture: The End of Communication?
- Chapter 10: Art Centres: Southern Folk Art and the Splintering of a Hegemonic Market
- Chapter 11: Dennis Hopper, McDonald's and Nike
- Chapter 12: Theorizing/Resisting McDonaldization: A Multiperspectivist Approach
- Chapter 13: The Moral Malaise of McDonaldization: The Values of Vegetarianism
- Chapter 14: McFascism? Reading Ritzer, Bauman and the Holocaust
- Chapter 15: Assessing the Resistance