Thirty years ago, one writer complained that ‘to admire technology is all out of fashion’. Today excited claims are made for the impact that these technologies are having on social, political and economic life. But how are we to assess these claims? This book critically interrogates many of the prevailing ideas and offers a fresh perspective on this new ‘digital age’. Reshaping Communications: Provides an alternative and more grounded account of the complex interplay between new technology and information structures and changes in society; Illuminates the fundamental continuities as well as changes in socioeconomic and political processes; Draws on an interdisciplinary perspective
Chapter Nine: ‘Content is King’?: New Media Innovations and ‘Mature’ Media
‘Content is King’?: New Media Innovations and ‘Mature’ Media
‘Although the rate of change is faster than ever, innovation is paced less by scientific breakthroughs … and more by new applications like … multimedia … The big changes in computers and telecommunications now emanate from the applications.’
‘Over the past two years “debate on media policy in Britain has undergone a profound change in emphasis. It has become focused on information superhighway’, ‘multimedia’ and ‘convergence’ … There is a real sense in which a gradual accumulation of quantitative changes has now produced a qualitative transformation in the framework of media policy debate.
When ‘Content is King’: The Media and Public Communication
As we have seen, new ...