Summary
Contents
Subject index
Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.
Research Paradigms, Television, and Social Behavior: The Complexities of Studying a Complex Medium
Research Paradigms, Television, and Social Behavior: The Complexities of Studying a Complex Medium
Few persons, if any, could have predicted the social impact that this little-known device referred to as television would have on the United States and the world during its early development and first broadcast. An initial broadcast was reported as taking place in 1927, when Herbert Hoover (then secretary of the treasury) gave a speech in Washington, D.C., and it was picked up “live” in New York (Condry, 1989). We now live in a world where there are few places not touched by the sites and sounds of this medium, which can transform the social structure of a family and ...
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