Packed full of essential tools and tips, this second edition is your quick-start guide to undertaking research within real world of sport. Using clear, accessible language, Smith maps an easy-to-follow journey through the research process, drawing upon the most up-to-date evidence and resources to help you select the most appropriate research approach for your project. Throughout the book you will discover:  • Key points that highlight important definitions and theories;  • Reflection points to help you make connections between key concepts and your research;  • Learning activities to put your newfound knowledge into practice;  • Further reading to explore the wider context of sport research in the real world. Featuring over thirty-five case studies of students’ and academics’ research in practice, this book is the perfect guide-by-your-side to have during your own sport research.

Ethnographic research strategy

Ethnographic research strategy

 Learning objectives

By demystifying ethnographic research and demonstrating its accessibility to students, this chapter is designed to help you:

  • understand the nature of ethnography and identify the key characteristics of this research strategy;
  • describe the ethnographic research process and establish the researcher’s role in ethnographic fieldwork;
  • apply an understanding of ethnography to sport-related research examples;
  • identify the range of research methods that can be implemented in ethnography;
  • understand and appreciate a ‘cut it up and stick it together again’ approach to data analysis and interpretation.


As a research strategy, ethnography is ideally suited to investigating dynamic and complex activities that we constantly encounter within difference sporting cultures. From aerobics to windsurfing, sport provides us with a broad array of cultural experiences that offer a real ...

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