Packed full of essential tools and tips, this second edition is your quick-start guide to undertaking research within real world of sport. Using clear, accessible language, Smith maps an easy-to-follow journey through the research process, drawing upon the most up-to-date evidence and resources to help you select the most appropriate research approach for your project. Throughout the book you will discover: • Key points that highlight important definitions and theories; • Reflection points to help you make connections between key concepts and your research; • Learning activities to put your newfound knowledge into practice; • Further reading to explore the wider context of sport research in the real world. Featuring over thirty-five case studies of students’ and academics’ research in practice, this book is the perfect guide-by-your-side to have during your own sport research.
Chapter 9: Ethnographic research strategy
Ethnographic research strategy
By demystifying ethnographic research and demonstrating its accessibility to students, this chapter is designed to help you:
- understand the nature of ethnography and identify the key characteristics of this research strategy;
- describe the ethnographic research process and establish the researcher’s role in ethnographic fieldwork;
- apply an understanding of ethnography to sport-related research examples;
- identify the range of research methods that can be implemented in ethnography;
- understand and appreciate a ‘cut it up and stick it together again’ approach to data analysis and interpretation.
As a research strategy, ethnography is ideally suited to investigating dynamic and complex activities that we constantly encounter within difference sporting cultures. From aerobics to windsurfing, sport provides us with a broad array of cultural experiences that offer a real ...