Packed full of essential tools and tips, this second edition is your quick-start guide to undertaking research within real world of sport. Using clear, accessible language, Smith maps an easy-to-follow journey through the research process, drawing upon the most up-to-date evidence and resources to help you select the most appropriate research approach for your project. Throughout the book you will discover:  • Key points that highlight important definitions and theories;  • Reflection points to help you make connections between key concepts and your research;  • Learning activities to put your newfound knowledge into practice;  • Further reading to explore the wider context of sport research in the real world. Featuring over thirty-five case studies of students’ and academics’ research in practice, this book is the perfect guide-by-your-side to have during your own sport research.

Survey research strategy

Survey research strategy

 Learning objectives

It is the process of surveying what is around us that allows us to begin to make sense of our physical and social world and how we operate within it. Through the recording of beliefs, feelings, motives, preferences, occurrences, thoughts or opinions we can start to understand more about sport. By identifying research situations for which a survey research strategy would be applied, this chapter is designed to help you:

  • describe the characteristics of a survey research strategy;
  • define and explain the linked stages of survey research;
  • explain the importance of survey design and sampling techniques to improve this research approach;
  • identify the range of data collection methods that can be applied to the survey strategy.


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