Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning.




A particular characteristic of business and management research is that of the knowledge of how things are, why they happen and what are the intentions held by people. Consequently, to obtain research data in business and management, talking to people becomes important. This method of gathering data is the subject of this chapter. We begin by outlining the different purposes of interviews and who are involved. Then some practical guidance on how to conduct interviews is given. The chapter concludes by giving an overview of focus groups.

Why Do Interviews?

As has been stressed in the previous chapters, formulation of the problem is critical to successful research. Part of formulation in business and management research should involve talking with the relevant stakeholders. These could be managers, ...

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