Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning.

Primary Data Collection

Primary data collection


A number of approaches to gathering your own original data are outlined in this chapter. This is a very important aspect of research design and the ability to achieve the research aims and answer the research questions depends on the effectiveness of data collection. In student work you must think about the practicality of obtaining the required data in the available time period and also the accessibility to the field site. This means that careful consideration and planning of data collection is required.

First ask: do I really need to collect data myself or is the data I need to answer the research questions available elsewhere (this is termed secondary data). If it is then use secondary sources if you can ...

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