Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning.
Chapter 5: Sampling
Research design is the blueprint for fulfilling research objectives and answering research questions. In other words, it is a master plan specifying the methods and procedures for collecting and analysing the needed information. In addition, it must ensure that the information collected is appropriate for solving a problem. Therefore, the researcher must have a clear knowledge about the sources of information, the design technique such as survey or experiment, the sampling methodology and the schedule, as well as the cost involved.
The choice of research strategy, that is, how a piece of research will be carried out in practice is fundamentally related to the nature of the research question(s) asked. For example, we may simply be interested in what proportion of the 20–30-year-old age group ...