Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning.
Chapter 2: Research Methodology
This chapter will introduce the importance of research methodology in order to generalise the research outputs. It will then deal with approaches to business and management research and will also justify the importance of scientific approaches in research. A brief introduction of research ethics will be undertaken at the end of the chapter.
Research Method versus Research Methodology
The first thing to get absolutely clear about is that research method and research methodology are not the same thing! A research method is a way of conducting and implementing research. Research methodology is the science and philosophy behind all research. It goes into the heart of how we know what we know and allows us to understand the very strict constraints placed upon our concept ...