Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning.

Descriptive Quantitative Analysis

Descriptive quantitative analysis


In recent years, there has been a move towards evidence based decision-making. To do this effectively, business researchers must collect numerical data, store it and interrogate it. In this chapter, an overview of some statistical techniques that you could well find useful in your research is presented. The chapter begins with a review of basic statistical summaries; frequencies, bar charts and numerical measures and tables are reviewed, and an example of a scatter plot is given. It covers the use of t-tests to compare two groups as well as analysis of variance (ANOVA) to compare more than two groups. These are tests for continuous data. The chapter concludes with how to test for association between categorical forms of data.

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