Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning.
Chapter 10: Qualitative Data Analysis
Qualitative Data Analysis
Qualitative research poses a challenge to the researcher in terms of how to reduce what may feel like an overwhelming amount of data gathered from in-depth interviews, observations and written documentation. There are a number of approaches to help you do this. Some rely on the use of sophisticated computer packages, others on more traditional manual techniques. For the type of research typically involved in an undergraduate or masters level study, the volume of data collected tends to be managed by traditional means. We would only use computer packages if you have a lot of interview data (say more than 40 interviews) or textual content to analyse. Packages such as NVIVO or SPSS Text Analyser are useful in this regard. ...