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Martin Heesacker & Cristina Mejia-Millan

In: Research in Counselling and Psychotherapy: Practical Applications

Chapter 3: A Research Program on Attitude Change Processes and Their Applications to Counseling

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A Research Program on Attitude Change Processes and Their Applications to Counseling
A research program on attitude change processes and their applications to counseling
MartinHeesacker and CristinaMejia-Millan

The purpose of this chapter is to highlight the applications to counseling of a 14-year research program on attitude change processes. This research program has explored basic attitude change processes (for example, Heesacker, Petty & Cacioppo, 1984; Petty, Cacioppo & Heesacker, 1981; Petty, Wells, Heesacker, Brock & Cacioppo, 1983), as well as the validity of Strong's (1968) early theory of counseling social influence processes (for example, Heppner & Heesacker, 1982, 1983; Heesacker and Heppner, 1983). Finally, this research program has evaluated the utility of Petty and Cacioppo's elaboration likelihood model of attitude change (1986; ELM) from conceptual (Cacioppo, Claiborn, Petty ...

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