Summary
Contents
Subject index
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process. This book: • contains conversation boxes which answer and discuss the typical research questions you may have • focuses on the judgement calls that you will need to make in your research • uniquely demonstrates the circular relationships between research elements ensuring that you can relate chapters to your research process in real life • provides key insights into what the examiners and journals will look for in your research to help you get the best possible grades
Data collection methods
Data collection methods
7.1 Introduction
In the previous chapter we discussed the essence of data in research and the various issues that are attached to data itself. While data is important, it is the outcome of the data collection process. This makes the data collection methods and process an integral part of research outcomes. Rigorous data collection methods and processes result in quality data. This chapter will look at the various methods that researchers use to collect data for their research. In particular, we will focus on five key types of data collection methods, namely interviews, focus groups, participant ...
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