Summary
Contents
Subject index
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process. This book: • contains conversation boxes which answer and discuss the typical research questions you may have • focuses on the judgement calls that you will need to make in your research • uniquely demonstrates the circular relationships between research elements ensuring that you can relate chapters to your research process in real life • provides key insights into what the examiners and journals will look for in your research to help you get the best possible grades
Research design
Research design
5.1 Introduction
Upon identifying the research issue and setting up the research question, research design is the next important element of research. Regardless of the nature of the issue or which type of researcher you are, you run into some common issues to be addressed: What are the approach and research design appropriate for answering your research question? Would the research issue be time-sensitive? Is it context-specific? Would we be looking at correlational or causal forms of relationships? Would we need a large quantity of data or just a few cases? At what level should the unit of ...
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