Summary
Contents
Subject index
Reducing Adolescent Risk: Toward an Integrated Approach focuses on common influences that result in a number of interrelated risk behaviors in order to design more unified, comprehensive prevention strategies. Edited by Daniel Romer, this book summarizes presentations and discussions held at the Adolescent Risk Communication Institute of the University of Pennsylvania Annenberg Public Policy Center. Concentrating on common causes for varied risk behaviors, a group of leading researchers and intervention specialists from different health traditions synthesize current knowledge about risks to adolescent health in several areas, including drugs and alcohol, tobacco, unprotected sex, suicide and depression, and gambling. Primarily intended for graduate students, scholars, and researchers in psychology, sociology, social work, and public health, Reducing Adolescent Risk is also an extraordinary resource for policy makers in government organizations and foundations.
Using Beliefs About Positive and Negative Consequences as the Basis for Designing Message Interventions for Lowering Risky Behavior
Using Beliefs About Positive and Negative Consequences as the Basis for Designing Message Interventions for Lowering Risky Behavior
One class of intervention aimed at changing adolescents' behavior, intention, knowledge, or belief uses mass-mediated messages as a part of an overall campaign. This chapter focuses on the design of messages for communication campaigns whose goal is to change behavior or, at least, to change intention to behave in a less risky way. Although the problem of message design is very general, we will illustrate an approach to designing messages from our research on adolescent drug use, specifically regular use of marijuana.
Theories of Attitude and Behavior Change
Theories of attitude ...
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