Reducing Adolescent Risk: Toward an Integrated Approach focuses on common influences that result in a number of interrelated risk behaviors in order to design more unified, comprehensive prevention strategies. Edited by Daniel Romer, this book summarizes presentations and discussions held at the Adolescent Risk Communication Institute of the University of Pennsylvania Annenberg Public Policy Center. Concentrating on common causes for varied risk behaviors, a group of leading researchers and intervention specialists from different health traditions synthesize current knowledge about risks to adolescent health in several areas, including drugs and alcohol, tobacco, unprotected sex, suicide and depression, and gambling.   Primarily intended for graduate students, scholars, and researchers in psychology, sociology, social work, and public health, Reducing Adolescent Risk is also an extraordinary resource for policy makers in government organizations and foundations.

Adolescent Risk Behavior Research and Media-Based Health Messages

Adolescent risk behavior research and media-based health messages

In 1986, a small group of leaders in the advertising industry proposed putting advertising to work to “unsell” drugs to kids. The concept was to look at the ways teens, in particular, approach decisions about using drugs and to try to influence their choices in much the same way that advertising influences purchase decisions. Why not use the creativity of advertising to persuade teens not to buy something? This was—and is—the core idea behind the Partnership for a Drug-Free America (PDFA).

Understanding the Cornerstone to Effectiveness

The key to developing effective communications is to understand the person with whom we are communicating; in marketing terms, that means the consumer and his or ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles