Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. In this new edition, authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao explore the convergence of new media technologies along with the continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on women of color (including an integrated assessment of their media experiences), and new material on Muslim, Arab, and Asian groups and on new technologies and social media use and their impact. This book is essential reading for students and scholars seeking to understand how the media represent minorities. Features and Benefits: □ The most current information in the rapidly evolving area of minorities and the media (incorporating the latest data from the 2010 Census), including portrayals of minorities in the media and strategies for coping with a diverse and often insensitive media landscape. □ An extensive, thoughtful, and thought-provoking art program brings concepts to life with examples from multiple decades and diverse media such as posters, political cartoons, advertisements, food labels, newspapers, television, and film. □ A 21st-century vision of the future of minorities and the media, including the growth of racial diversity, technological advances in communication media, and targeting of audience segments by the media.
Part I: Majority Rules: “Minorities” and the Media
Part II: Racism and Sexism in American Entertainment
- Chapter 4: “Bamboozling” Stereotypes through the 20th Century
- Chapter 5: Race, Culture, and Gender in the New Media Age
Part III: Racism and Sexism in Public Communications
- Chapter 6: The Press: Whose (News) Media is it?
- Chapter 7: Marketing and Advertising: The Media's Not-So-Silent Partners
- Chapter 8: Public Relations: An Opportunity to Influence the Media
Part IV: Overcoming Race and Gender Insensitive Media