Designed especially for students in sport and physical activity, this book provides a detailed guide to planning, undertaking, and writing up qualitative research. Opening with a discussion of the main traits of qualitative inquiry and its use in sport and physical activity, the authors provide a coherent and accessible overview of qualitative research using numerous examples to bring research alive. The book is divided into five parts informed by stages in the research process with chapters on: Early steps in the research process; Ethics; Choosing an approach; Methods of data collection; Analyzing the data; Writing up and disseminating your findings

This is essential reading for undergraduate and graduate students carrying out a qualitative research project in sport and physical activity and for PhD students looking to refresh their knowledge.



Sampling can be described as the purposeful selection of an element of a whole population to obtain data relevant to your study. In qualitative research, sampling strategies are different from those used by quantitative researchers; probability sampling, for instance, is inappropriate in qualitative research. There are various sampling methods to be used, the choice of which is dictated by the research topic. At the start of the research, researchers must ask two questions: what to sample and how to sample. It is important in the methodology section of the research account to describe and justify the sampling strategies used and to explain how access was gained to the participants.

Purposive Sampling

According to Creswell (2007), purposive sampling means that the researcher chooses participants and settings that ...

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