Designed especially for students in sport and physical activity, this book provides a detailed guide to planning, undertaking, and writing up qualitative research. Opening with a discussion of the main traits of qualitative inquiry and its use in sport and physical activity, the authors provide a coherent and accessible overview of qualitative research using numerous examples to bring research alive. The book is divided into five parts informed by stages in the research process with chapters on: Early steps in the research process; Ethics; Choosing an approach; Methods of data collection; Analyzing the data; Writing up and disseminating your findings

This is essential reading for undergraduate and graduate students carrying out a qualitative research project in sport and physical activity and for PhD students looking to refresh their knowledge.



Ethnography refers to the description of a group, culture or community. Angrosino (2007: 14) defines it as: ‘the art and science of describing a human group – its institutions, interpersonal behaviours, material productions and beliefs’. It is traditionally the approach associated with anthropology, a term which derives from the Greek, and means the study of people. The goal of anthropology is to describe and explain social behaviour, with the principle of studying behaviour in a natural setting (Brewer, 2000). Ethnographic data collection takes place mainly through observations, interviews and the examination of documents (see relevant chapters). This illuminates and provides insight into the participants’ social world. The term ethnography refers to both a process – the methods and strategies of research – and to ...

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