Electronic Inspection Copy available for instructors here This comprehensive text brings together in one volume both consideration of the core methods available for undertaking qualitative data collection and analysis, and discussion of common challenges faced by all researchers in conducting qualitative research. Qualitative Organizational Research: Core Methods and Common Challenges contains 27 chapters, each written by an expert in the area. The first part of the volume considers common challenges in the design and execution of qualitative research, examining key contemporary debates in each area as well as providing practical advice for those undertaking organizational research. The second part of the volume looks at contemporary uses of core qualitative methods in organizational research, outlining each method and illustrating practical application through empirical examples. Written by internationally renowned experts in qualitative research methods, this text is an accessible and essential resource for students and researchers in the areas of organization studies, business and management research, and organizational psychology. Key features: • Coverage of all the key topics in qualitative research • Chapters written by experts drawing on their personal experiences of using methods • Introductory chapters outlining the context for qualitative research and the philosophies which underpin it Gillian Symon is Reader in Organizational Psychology at Birkbeck, University of London. Catherine Cassell is Professor of Organizational Psychology at Manchester Business School.

Combining Qualitative Methods

Combining qualitative methods
Katrina Pritchard


In this chapter I explore the practice of combining qualitative methods, drawing specifically on my own experience in organizational research. I aim to deal with both the pragmatic issues of combining qualitative methods across different types and stages of research practice, while also unpacking broader methodological concerns. This is particularly pertinent since typically discussions of methodological combination focus on quantitative-qualitative (‘quan-qual’) blends, often under the heading of ‘multi-method’ or ‘mixed-methods’ research (Creswell, 2003; Tashakkori and Teddlie, 2003). In contrast, despite the representation of qualitative research as ‘bricolage’ (Kincheloe, 2005), the actual practice of working with qualitative-qualitative (‘qual-qual’) combinations receives much less attention within the literature and can remain inaccessible, particularly to new researchers (Hesse-Biber, 2010).

This lack of focus ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles