Electronic Inspection Copy available for instructors here This comprehensive text brings together in one volume both consideration of the core methods available for undertaking qualitative data collection and analysis, and discussion of common challenges faced by all researchers in conducting qualitative research. Qualitative Organizational Research: Core Methods and Common Challenges contains 27 chapters, each written by an expert in the area. The first part of the volume considers common challenges in the design and execution of qualitative research, examining key contemporary debates in each area as well as providing practical advice for those undertaking organizational research. The second part of the volume looks at contemporary uses of core qualitative methods in organizational research, outlining each method and illustrating practical application through empirical examples. Written by internationally renowned experts in qualitative research methods, this text is an accessible and essential resource for students and researchers in the areas of organization studies, business and management research, and organizational psychology. Key features: • Coverage of all the key topics in qualitative research • Chapters written by experts drawing on their personal experiences of using methods • Introductory chapters outlining the context for qualitative research and the philosophies which underpin it Gillian Symon is Reader in Organizational Psychology at Birkbeck, University of London. Catherine Cassell is Professor of Organizational Psychology at Manchester Business School.

Focus Groups

Focus groups
Binna Kandola


The use of focus groups in the social sciences waxes and wanes depending on the prevailing attitude towards them and the popularity of alternative approaches. Although the last 20 years have seen an increase in their use for research purposes, they have been used as a research tool for nearly a century. Stewart et al. (2007) identify three influences on focus group methodology:

  • Sociology and social psychology.
  • Clinical psychology.
  • Market research.

Researchers with a sociology or social psychology background tended to use the method to gain insights into group-related topics such as social interaction and cohesion. These applications broadened out in the 1940s with the advent of radio. Broadcasters and researchers were interested in finding out why some programmes were more popular than others. ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles