At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.

The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

The Era of Digital Publishing

The era of digital publishing

In 1997, Alan Stone, in How America Got Online, foresaw a twenty-first century ‘emergence of hypercommunications groups embracing local-loop service, international long distance, national long distance, cable television, Internet provision, satellite, wireless (cellular, PCS and other technologies)’.1 For Stone, the real power was in the connection not in the content. Almost half a century earlier, information scientist, Norbert Wiener, theorized a fundamental power in the act of information transference.2

To a large extent they were and are still both right. Digital delivery of content is in the hands of the telecommunications companies, which in the 1990s already had annual sales far larger than either of the world's leading content providers at the time, Disney or Time Warner.3 ...

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