At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.

The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Marketing, Promotion and Bookselling

Marketing, promotion and bookselling

The answer to the question How to sell books? will decide whether the vast majority of publishers survive or not. The age-old, tested and standard form of book marketing is still the most widely used – providing information on the text in a timely way to wholesalers, distributors, big chain sales outlets, buyers and readers.

Whether the set up is business to business or business to consumer, the process begins many months prior to publication. Good commentary, reviews from respected sources, and positive word-of-mouth from readers have always been the best methods for promoting a book. Critical commentary and negative word-of-mouth can also work in a book's favour – anything almost to get books into the public eye and ...

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