Summary
Contents
Subject index
At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.
The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
Rights and Contracts
Rights and Contracts
The development of saleable publishing content starts with the buying and selling of primary and subsidiary intellectual property (IP) rights. The rights area represents a bundle of derivatives that come from a single property – the book or other copyrighted material. Rights can be extremely profitable because they involve little or no risk. Rights sales add directly to the bottom line and are therefore extremely important to publishers.
Publishers acquire non-perpetual, limited-term rights to publish when they contract writers. There are exceptions to the non-perpetuity rule in rights. For example, films financed and produced by a studio pay the artists and the production and post-production teams a flat fee or a flat fee plus a percentage of profits.
A primary right to ...
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