At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.

The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

The Publishing Process

The publishing process

A publisher requires ‘imagination, long-term planning, and a spirit of experimentation’1 as well as patience and plenty of staying power. Reminiscing, the Boston-based David R. Godine posted on his own website: ‘I recall that once, when I congratulated Roger Straus on his success with Bernard Malamud's The Fixer, he told me, coldly, “Yes, but it has taken me ten previous books that all lost money to get here”.’2

A good description of a publisher's role is the ‘director-general of the whole enterprise of publishing’.3 Publishers develop lists, a collection of like or harmonious titles, of a similar style or category. Together, books in a list or lists make up a publishing company's profile. Publishers usually set out to demonstrate that they ...

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