At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.
The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
Chapter 1: A History of Books
A History of Books
In the time of Eumenes II of Pergamum, in Asia Minor (197–159 BC), vellum or parchment, made from dried animal skin, was first used in the form of two-sided leaves for writing on and reading. Eumenes created the Library of Pergamum, a great advance in the ancient world.
The earliest prototype of the book, the vellum codex, appeared in Greece and moved on with history to Rome, where, initially, a technique of wax inscriptions on bound wooden boards was used. Known in Latin as a codex from caudex, or tree trunk, the codex progressed to using vellum for leaves. Around 400 AD, the codex began to overtake the papyrus scroll as the main publishing technology and product of its ...