• Summary
  • Contents
  • Subject index

Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century.

Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies.

The book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift.

International Communication
InternatIonal communication

Let us discuss some aspects of good business writing that has relevance locally, nationally and internationally.

Good Business Writing is Universal

You cannot be a good writer if you leave everything to your teacher. Good writing is always self-taught; the teacher can help you with the basic mechanics of language use. Further progress depends entirely on you, the writer. You feel the need only when you have the responsibility to write down your thoughts. The business executive's thoughts are valuable since they affect hundreds or even thousands of people working in an organization.

Business writing is not literary composition. It is practical composition dealing with people. To that extent, it is dependent on your views about human rights, including the rights of those who write ...

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