Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century.
Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies.
The book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift.
Chapter 7: Tools for External PR
Tools for External PR
The PR department must not only help in maintaining and strengthening internal communications but also do everything to streamline the company's relations with the external public—its customers and clients; its special external publics such as the central and state governments, national and international well-wishers, important shareholders, the media and VIPs in various countries who have already visited or who intend to visit the company; and of course, the general public, especially in times of crises.
PR managers are not only good communicators but monitors of communication in various media that happen to publish or broadcast material with some relevance to the company's activities, performance, profits, etc. Normally, no media unit may publish anything about the company without the company's ...