• Summary
  • Contents
  • Subject index

Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century.

Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies.

The book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift.

Practical PR, Business Writing and Media Relations
Practical PR, business writing and media relations

The fundamental principles of writing apply to PR writing too. Rules of grammar and rhetoric do not change. But in addition to this, there are certain special points to be observed while doing PR as well as business writing. Both involve internal and external public. PR managers have to be in touch with the internal public consisting of personnel at different levels in the organization either directly or through departmental heads. The tone, content and style of communication differ depending on the target audience at whom the writing is aimed.

Media relations are special to the PR personnel because their work is primarily based on their relations with the media of public communication ...

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